Feature Requests
Planned

Clarify business vs. brand distinction

Merchants often confuse "business" (the top-level entity that handles payouts, verification, and all transactions) with "brand" (a customer-facing sub-entity tied to a specific product or checkout). This mix-up leads to incorrect account setups, like creating multiple products as separate brands without realizing how the hierarchy works. Fixing it usually means a support call to walk through the correct structure.

Request: add some contextual guidance at the point of creation, like a short inline explainer or prompt when someone clicks "create business" or "create brand," so merchants understand the difference before they build out the wrong setup.

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